How many of us have had the “pleasure” of an emergency room visit recently? It can be a very impersonal experience, that leaves you feeling like a number.
We are passed from one station to the next, one specialist to the next and so on as the hours seem to slip away.
Someone comes in, pokes and prods, asks a question or two and leaves…never to be seen from again.
Granted, they may have to treat tens if not hundreds of patients a day.
Their job is to take care of our current emergency and move on to the next patient.
We place our welfare in these professionals’ hands and most times they don’t even know our name.
In fact, the only time that we may hear our name during the whole ordeal is to verify that they are giving the correct medication and doing the correct procedure to the right patient.
No, “Hello Bob.”
No, “How are you doing Sally?”
No, “How are you feeling Mr. Smith?”
No, “How can I help Ms. Jones?”
Just…”Patient in Room 32.”
Meanwhile, wouldn’t we feel so much better if our doctor knew our name and us? Wouldn’t it be a much more personal experience and lessen our anxiety?
Instead of “Patient in Room 32”, we’re “1234 Main St”.
Passed along from one team member to the next, so that the real estate team can complete hundreds of transactions a year.
Or…would we rather be treated as Bob, Sally, Mr. Smith, Ms. Jones…a person and not a number.
Shouldn’t we entrust our hopes and dreams in those who take the time to get to know us along with our hopes and dreams…personally.